Big Ideas

Big Ideas UK Paperback

Big Ideas is a book partly based on a column I used to write for the Saturday edition of The Guardian newspaper. It’s a catalogue of seventy-five new ideas – and explains where they came from, what they mean and whether they’re any good.

The book looks at ideas and buzzwords like ‘the long tail’, ‘urban tribes’, ‘soft power’ and ‘metrosexual’, for example, and what their critics say about them. Other ideas it examines are:

Buy Online

UK Print & Ebook | Book Depository | | Waterstones | WHSmith

North American Print & Ebook | | |

Leave a Reply

Your email address will not be published. Required fields are marked *